Personal Branding Matters

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Personal branding is the practice of people marketing themselves and their careers as brands. While previous self-help management techniques were about self-improvement, the personal-branding concept suggests instead that success comes from self-packaging.

What does that mean?

So, I gave you the definition from Wikipedia, but what does that really mean?

Note the word “practice.” This means that personal branding is ongoing, continually evolving. You do not need to change who you are, but you do need to evolve. The difference – change suggests becoming something entirely different whereas evolve means to develop.

You should always be wanting to improve – to always be evolving.

And how does personal branding fit into all of this?

As you progress through life and your career, you carry with you your core values. Through the process of evolving, you will enhance those values and become a brand.

What is your brand?

Do you wonder what your personal brand is?

Ask yourself a few of these questions:

  • What makes you stand out from the rest?
  • Can people trust you?
  • What do you think people say about you when you are not in the room?
  • What you stand for? What are your values?
  • What your strengths and weaknesses?
  • What are your goals?
  • What’s your story?

These are questions you can ask yourself and come up with answers on your own. A more complex experiment of discovering your personal brand is to seek feedback from those around you.

Alex Freund, author at Personal Branding Blog, sent a request to some of his friends asking them to send him three words that came to mind when they thought of him. This a good idea, but make sure you allow others to feel comfortable giving you candid feedback AND you are open to listening to it all.

Building your personal brand.

You are a brand. A walking advertisement.

You know that saying, “fake it till you make it”? Be careful. Do not replace fake with authentic. There is some truth to “faking” confidence or optimism. Some people can create a turnaround in their lives and truly become confident and optimistic. But faking for the sake of being an imposter is not suggested. Eventually the truth comes out.

If you want to be perceived in a certain way, discover ways to make that happen.

  1. Be intentional.
  2. Educate yourself, constantly.
  3. Find your niche.
  4. Become the expert in your field so that when others think of whom to call, you are top of that list.
  5. Build credibility.
  6. Be authentic.
  7. Consistency!

Was this helpful for you? How can I help? Contact me at TheClarks.Consulting@gmail.com or connect with us on social media! I look forward to hearing from you.

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You Are A Brand. How Do You Want to Be Seen? You Are A Brand.

Brand on laptop

Did you know you are a brand? An actual walking billboard advertising yourself. Eek!

Your personal brand is important.

This goes far beyond the way you dress. It is how you hold yourself. It is your lifestyle. It is who you associate with. It is what you post on social media. It is every nook and cranny. It’s things you might not even think about. It is how clean you keep your car!

According to Wikipedia: Personal branding is the practice of people marketing themselves and their careers as brands. While previous self-help management techniques were about self-improvement, the personalbranding concept suggests instead that success comes from self-packaging.

2 circles connected in the middle with the words "Your Personal Brand"Your brand matters because it is what you are projecting to the world. It is what you are telling people about yourself. It is what people think about when your name is mentioned. So, what do you want to be known for? What do you want to improve? What steps can you take to make a mark and developing your brand?

What You Can Do to Develop Your Brand.

First, I suggest setting a clear goal. Know exactly what you want and what you want to be known for. Do you want others to come to you for advice about finance? Do you want to be regarded as confident and a thought leader? What image do you want others to have of you and then find ways to make that happen?

Make it happen. Our next point. Once you have figured out what you want and who you want to be, do it. Stop making excuses. Make plans. I have found it helpful to have a list.  Also, give yourself time frames. Goals are merely words if no game plan is established.

In your face. Ok, maybe not in an obnoxious way, but don’t sit in the corner and keep to yourself. Start becoming an expert in your area of interest. And it is worth repeating, be aware of your online image. There is power in the world-wide web, and that power can ruin your image fast. Make sure you are projecting what you want to be known for. Be mindful of what you are posting.

Knowledge is power written in pink and black letteringKnowledge is power. Read. Study. Educate yourself. As mentioned before, become the expert. Please note, this does not say become the know it all. There is a difference. You don’t want to be that person who monopolizes every conversation. There is a lot to be learned by listening.

Rebrand. Never stop growing. Never stop learning. And if you continue to improve yourself, you will need to rebrand yourself. With growth comes necessary changes.

Dress the part. I said earlier that the way you dress is not the only part of your brand, but it does plays a large role. Make sure you are always presentable. It will just happen to be that day that you phone it in when your biggest client or opportunity comes up and you aren’t presentable.


Tell me what you think! TheClarks.Consulting@gmail.com.

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