Hiring an Image Consultant and Why You Should

Woman sitting at a table in front of a laptop

What is an image consultant?

Image consulting is a professional field which aims to improve the image of the client personally or professionally through appearance, behavior and communication.

Why Hire an Image Consultant?

Image consultants help individuals with more than just personal appearance. As stated in the definition, an image consultant helps in the areas such as appearance, body language, behavior, and communication. They are there to help evaluate, improve, and/or enhance.

Clarks Consulting elevates our clients to the next level. We provide the tools needed to make effective improvements often overlooked or missed.

Common areas that are often overlooked:

  • Professional appearance
  • Body language
  • Inconsistent behavior
  • Effective communication
  • Online presence

Most people are unaware of these how these areas can affect their image, but the good news is they are all coachable. Recognizing one or more than one of these areas needing improvement is a great step in the right direction, but what next?

What are the Next Steps?

First you must find the right consultant.

You want to select a consultant that understands your goals but also one that you enjoy working with.

Most consultants offer a complimentary meeting which usually is 30 minutes and consists of the basic questions that help them get to know you better.

  1. Concerns you have and what you would like to accomplish
  2. Answer any questions you might have
  3. Review of services and fees
  4. What you can expect and next steps

Remember, you are interviewing them as much as they are interviewing you. Make sure you ask the right questions – for you and your business.

Next is the contract agreement.

Once you have found the right consultant, you will need to discuss the contract agreement.

Thoroughly read through the entire contract agreement and ask any questions you have.  Make sure you understand all verbiage and expectations.

Consulting timeline.

The timeline goes together with the agreement.

A skilled consultant knows how to map out a reasonable timeline. Do not be fooled by unrealistic promises or quick fixes.

Based on the timeline presented, this should give you a good understanding of what to expect and the process.

There is no one size fits all, so making sure you are both in agreement of what the expectations are and a time frame in which to achieve those is important.

What to Expect from Your Image Consultant?

What you can expect from your consultant is a thorough gathering of information based on your needs and wants. This is usually in the form of a questionnaire or profile evaluation so the consultant can get a better idea of who you are.

Next is a list of recommendations that will fit your lifestyle. Your consultant will go through what is working and what needs to be altered.

Based on the area you hired a consultant for, they should develop a plan that you can easily follow and the tools to continue with confidence.


We would love to work with you. You can contact us at TheClarks.Consulting@gmail.com.

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Do You Want Success? Then You Need to Dress for Success, and This Is Why.

Black cut out figures in suits with a blurred background

It’s what’s on the inside that matters…not in this case.

It takes 7 seconds to make a first impression. 7 seconds for someone to look at you and make a decision that is based completely on appearance. And, that first impression is hard to change. There is a lot that goes into first impressions, but we are going to focus on attire.

You might be a good person and a hard worker but your appearance matters.

Whether you like it or not, you need to dress the part or better.

What do you think of when you see someone with stains on their wrinkly clothes? What message does that send? Now think about someone who is always looks put together. What message does that send?

You do not need to buy designer clothes to look professional. You do need to dress appropriately though. Your clothes need to be clean. There should not be any holes or stains. Your shoes should be shined. Items should not be low-cut or skin-tight.

Dress the part.

to dress the way that people in a particular role usually dress

If you want people at work to believe that you’re a professional, you have to dress the part.

That is straight from Merriam-Webster.

Take note, you have to dress the part. Even Wiki How has a step by step on dressing professionally.

If you want to be taken seriously, you have to present yourself in that manner. Have you ever heard of the saying “dress for the job you want, not the job you have,” or “you feel as good as you look”? There is truth to those quotes.

Dress for success.

In an article by Scientific American, they speak about how “what you wear can influence your thinking and negotiating skills, and even hormone levels and heart rate.”

That the way we dress can actually affect our mental and physical performance!

Another article by Business Insider touches on what we have already discussed, “wearing nice clothes in the office can affect the way people perceive you, how confident you’re feeling, and even how you’re able to think abstractly.”

If you want to do well, there is a list of things that can help you, but one thing is for sure, the way you dress matters.

Your office, whatever that may be, has standards. Some work environments are casual, others ask that their employees to wear suits. Know what is and is not acceptable and be aware of the culture. If jeans are allowed, make sure they are clean and don’t have holes in them. Every dress code has standards. Know what those are and represent yourself appropriately.

It makes a difference.

Don’t think no one cares about your unwashed hair or wrinkled shirt. You might not receive immediate feedback, or any feedback at all, but that doesn’t mean people aren’t making judgements. You do not want to send the wrong message. The way you present yourself, your personal brand, that is what others view and make subconscious decisions on.

If you truly want to excel in your profession, and personal life, skillfully package yourself.

If you have to ask, “is this appropriate,” chances are, the answer is no.

Don’t miss out on opportunities because of a poor choice in attire. You have control over this area. Stand out, in a good way. It really makes a difference.


If you found this helpful or have any questions, we would love to hear from you. Contact us at TheClarks.Consulting@gmail.com.

You can find us on our other social media platforms:

LinkedIn

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You Are A Brand. How Do You Want to Be Seen? You Are A Brand.

You Are A Brand wording in a gray box with pink background

Did you know you are a brand? An actual walking billboard advertising yourself. Eek!

Your personal brand is important.

This goes far beyond the way you dress. It is how you hold yourself. It is your lifestyle. It is who you associate with. It is what you post on social media. It is every nook and cranny. It’s things you might not even think about. It is how clean you keep your car!

According to Wikipedia: Personal branding is the practice of people marketing themselves and their careers as brands. While previous self-help management techniques were about self-improvement, the personalbranding concept suggests instead that success comes from self-packaging.

2 circles connected in the middle with the words "Your Personal Brand"Your brand matters because it is what you are projecting to the world. It is what you are telling people about yourself. It is what people think about when your name is mentioned. So, what do you want to be known for? What do you want to improve? What steps can you take to make a mark and developing your brand?

What You Can Do to Develop Your Brand.

First, we suggest setting a clear goal. Know exactly what you want and what you want to be known for. Do you want others to come to you for advice about finance? Do you want to be regarded as confident and a thought leader? What image do you want others to have of you and then find ways to make that happen?

Make it happen. Our next point. Once you have figured out what you want and who you want to be, do it. Stop making excuses. Make plans. We have found it helpful to have a list.  Also, give yourself time frames. Goals are merely words if no game plan is established.

In your face. Ok, maybe not in an obnoxious way, but don’t sit in the corner and keep to yourself. Start becoming an expert in your area of interest. And it is worth repeating, be aware of your online image. There is power in the world-wide web, and that power can ruin your image fast. Make sure you are projecting what you want to be known for. Be mindful of what you are posting.

Knowledge is power written in pink and black letteringKnowledge is power. Read. Study. Educate yourself. As mentioned before, become the expert. Please note, this does not say become the know it all. There is a difference. You don’t want to be that person who monopolizes every conversation. There is a lot to be learned by listening.

Rebrand. Never stop growing. Never stop learning. And if you continue to improve yourself, you will need to rebrand yourself. With growth comes necessary changes.

Dress the part. We said earlier that the way you dress is not the only part of your brand, but it does plays a large role. Make sure you are always presentable. It will just happen to be that day that you phone it in when your biggest client or opportunity comes up and you aren’t presentable.


Tell us what you think! TheClarks.Consulting@gmail.com.

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